About “Ulrika Leijerholt”

Ulrika Leijerholt is an associate professor in marketing. Her research focus is on various aspects of public sector branding.
External webpage: www.ulrikaleijerholt.com
Ulrika Leijerholt is an associate professor in marketing and Thesis course responsible at the department of Business Administration. As an experienced marketing practitioner Ulrika has worked in strategic and operative roles across multiple industries and within both the public and private sector.
In her research, her focus and expertise is primarily within various aspects of public sector branding, where she conducts both qualitative and quantitative studies. 
Her teaching has included both bachelor and master level courses, such as Strategic marketing, Sales activities, Marketing A, Marketing Ethics and Sustainability, and Research methods.