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Marketing

  • //applyindex.com/wp-content/uploads/2022/03/hong-kong.png Hong Kong
  • University/Institute Name Hong Kong University of Science & Technology (HKUST)
  • Attendance Type On Campus (Full Time)
  • Position Duration3 years
  • Position Funding Type PhD Research Funding
  • Application deadlineJan 2026
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Position Details (PhD Program)

The Hong Kong University of Science and Technology’s Marketing doctoral program follows a strong research-intensive tradition on the North American model. 

The Hong Kong University of Science and Technology ‘s Marketing doctoral program is designed to enable students to gain a deep knowledge of management in general, to develop a concentration in a specialized field, and to provide opportunities for students to do significant original research in their chosen area. PhD students are offered intensive and targeted research training and exceptional collaboration opportunities with faculty to prepare them for their future careers in teaching and/or research. It emphasizes the development of sophisticated, state-of-the-art research skills that help in the creation of new knowledge in a chosen area of marketing: Consumer behavior that is mainly psychology-based, and Quantitative modeling that is largely based on economic and statistical theories.

Learning outcomes

On successful completion of the PhD program, graduates will be able to:

  • Demonstrate up-to-date and in-depth knowledge of their areas of specialization, through which they design and execute independent, substantive, scholarly research;
  • Demonstrate an ability to summarize, analyze, and communicate contemporary business and organizational issues, within their area of specialization; and
  • Equipped to perform all aspects of the role of faculty in academia, including the development and application of pedagogical skills.

    • Course structure:

    • Mathematics for Business and Economics
    • Probability
    • Communicating Research in English
    • Seminar in Quantitative Modeling
    • Seminar in Consumer Behavior
    • Seminar in Consumer Behavior
    • and more…

     

    Please visit the program website for further details.

    Research Areas & Fields of Study involved in the position

    Position Start Date

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