Marketing

This Marketingprogramme from BI Norwegian Business Schoolis designed to produce graduates who are able to contribute to the advancement of marketing theory and practice.

The Marketing PhD programme from BI Norwegian Business School focuses on developing the doctoral candidates’ theoretical knowledge and methodological skills required to become successful marketing researchers.

Key facts:

• Highly international profile

• Focus on international academic communication and knowledge dissemination through journal publications and conference participation

• PhD seminars are taught by international experts in the respective areas of research

• The PhD course program provides a thorough training, with in-depth courses in consumer behaviour, modeling and strategy

• All PhD candidates receive financial support while in the programme

Career opportunities:

The department seeks candidates with a strong background in disciplines that are fundamental to marketing such as economics, psychology and statistics; candidates are intellectually curious, interested in an academic career in research and teaching, and possess strong communication and analytical skills.

It is expected that graduates of the programme will be placed at leading research institutions. Previous placements include Cass Business School, Grenoble Ecole de Management, Nanyang University, and University of Groningen.

Courses include:

• Research Design and Methodological Choices
• Doing qualitative research: Perspectives, traditions and craft
• Psychometrics and Multivariate Analysis
• Core Issues in Research Ethics
• Interorganisational Relationships
• Consumer Research