Marketing and Strategy

Marketing and Strategy from Cardiff University is a research area within which you can focus your studies as part of our Business Studies PhD programme.

The Marketing and Strategy Sectionat Cardiff University undertakes and publishes innovative and original research on the formulation and implementation of effective market strategies at domestic and international levels.

The Section will continue to produce contributions, useful to business practitioners, public policy makers and researchers in a wide range of fields.

Distinctive features

The Marketing and Strategy Section is proud of its close links with many regional, national and international organisations.

Career Prospects

The PhD programme will prepare you either for a career as a leading academic scholar or to excel in business practitioning or senior public policy decision making.

Areas of expertise:

• International marketing

• Strategic marketing

• Consumer behaviour analysis (marketing)

• Services marketing

• Strategic management systems.

• Branding

• Consumer behaviour