Strategic Communication (Extension)

This Strategic Communication (Extension) course from University of Technology Sydney (UTS) is designed to respond to industry demand for competent communication professionals with the knowledge and skillset of demonstrating the use of the full spectrum of communication strategies and techniques for problem solving.

The Strategic Communication (Extension) course from University of Technology Sydney (UTS) introduces students to practice-oriented knowledge and skills required in the field of communication. It serves as a stepping-stone for students who would like to apply advanced knowledge and skills in developing, implementing, and evaluating innovative and integrated solutions to real-world communication challenges. In doing this, students are encouraged (a) to demonstrate their critical and creative thinking (b) to navigate, consider, and embrace diverse contexts, issues, values, and perspectives (c) to effectively communicate and engage with various audiences through communication strategies across a range of multiple media platforms and (d) to provide innovative and strategic solutions in addressing communication and engagement challenges they face in their careers.

The course is an extension of the traditional Master of Strategic Communication in that it includes an additional 24cps of electives which allow students to broaden their expertise and tailor the degree to their specific career interests.

Facing ongoing technological and social developments, strategic communication becomes critical in every organisation’s practices. Emerging technologies, dynamic media environments, and diverse social issues shape the way individuals engage with or respond to organisations’ communication. In addition, individuals’ preferences keep changing in this fast-pacing environment. To keep up with these changes, many organisations strive to meet social and stakeholder expectations. However, it is often challenging for organisations to do so.

This is because different stakeholders exhibit different levels of motivation to engage and collaborate with those organisations. Therefore, strategic communication is required to effectively connect with those diverse stakeholders by grasping key audience insights and formulating possible strategies across complex, fragmented media ecosystems.

Strategic communication builds a critical foundation of organisational success. Communication professionals are expected to understand the role of strategic communication in cultivating favourable stakeholder relationships and maintaining positive reputation for organisational survival and legitimacy.

Career opportunities:

Graduates of this course are equipped to work in roles such as: account executive, senior account executive, brand manager, public relations/communication officer, public relations/communication manager, communication and media advisor, communications and engagement coordinator, communication consultant, engagement and awareness manager, program communication and engagement manager, global manager, internal communication manager, marketing communications senior advisor, sustainability engagement manager, governance and engagement manager, senior communications advisor, corporate communications specialist, PR account director/senior account director, chief client officer, director of media and communication, head of corporate communication and head of corporate, director of public affairs and communication, and senior change and communication lead.

Courses include:

• Diversity and Inclusion

• Managing, Leading and Stewardship

• The Ethics of Data and Al

• Contemporary Advertising Practice

• Corporate and Marketing Communication