Marketing

Our specialised marketing course will equip you with the knowledge and practical skills to advance your career in this exciting sector.

Through our industry connections and experienced lecturers, you will learn to create and execute successful marketing strategies for local and global businesses and not-for-profit organisations.

The Master of Marketing program from Victoria Univerisity will give you the skills to formulate and implement industry projects that address complex marketing problems and inform management decision-making.

By the time you graduate with a marketing masters degree, you will have advanced skills in:

• marketing planning and strategy

• marketing analytics

• marketing communication

• consumer behaviour

• international marketing management

• brand management

• not-for-profit marketing

• social media and digital marketing.

Careers

You will graduate with the knowledge and skills to work in a range of marketing and management roles and industries ranging from large corporations to not-for-profit organisations.

Possible roles include:

• market research analyst

• consumer insights analyst

• marketing specialist

• marketing consultant

• brand manager

• product manager

• social media marketing manager

• advertising manager

• sales manager.

Courses include:

• Accounting for Management

• Data Analysis for Business

• Business Economics

• Design Management

• Marketing Communication

• Marketing Strategy

• Art and Practice of Leadership