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International Marketing Management

  • //applyindex.com/wp-content/uploads/2022/03/finland.png Finland
  • University/Institute Name Lappeenranta-Lahti University of Technology (LUT)
  • Attendance Type Hybrid (Full Time)
  • Position Duration2 years
  • Application deadlineJan 2026
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Position Details (Master's)

In this International Marketing Management program from LUT University, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world.  

Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms.

The curriculum of this EFMD accredited program is carefully designed to carry strong career-building potential.

During your studies, you will gain real-life competencies in case studies, simulation games, elevator pitches, company assignments and role-playing. You will develop a creative, customer-focused and data-driven approach to solving business problems.

The curriculum of this International Marketing Management program from LUT University covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation skills and company feedback.

Career prospects

Earning your degree in international marketing gives you many different employment options.

In global competition, you will be prepared to assume leadership positions in marketing and sales in internationally operating companies.

The marketing world is constantly changing and developing. A career in marketing is not monotonous; you do not keep doing the same thing every day, which makes it so interesting.

With our Master's profile, you can become not only a specialist, but also an entrepreneur.

You might find work as a marketing/sales manager, key account manager, marketing researcher, digital marketing manager, customer behaviour or business development consultant, or product and brand manager. An academic role is also a career path open to you.

Courses include:

  • Consumer Behaviour in the Age of Digitalization
  • Strategic Issues in Digital Marketing
  • Strategic Global Marketing Management
  • Internationalization of the Firm and Global Marketing
  • B2B Marketing
  • Marketing Analytics

Research Areas & Fields of Study involved in the position

Position Start Date

Sep 2026