International Business Management

The International Business Management program at the University of Bordeaux addresses today's global challenges, focusing on cross-cultural collaboration, geopolitics, sustainability, labor standards, logistics, digital transformation, and international marketing strategy. By adopting a multi-level perspective, students gain insights into the political economy of international business, analyzing macro and micro drivers of change to identify impactful strategies and policy options.

Objective

This program offers a clear understanding of globalization, the global economy, and disruptive factors affecting businesses. It equips students with analytical skills to interpret international events and their impact on local and global markets.

The Master's in International Business Management (MSc-IBM) balances practical knowledge with management theory in a global context. It prepares students for executive roles in international firms, covering all key functions—from management, marketing, and R&D to supply chain and strategic development. This generalist program builds a deep understanding of how companies operate globally, fostering critical thinking and a comprehensive approach to global business interactions.

Courses include:

• French as a foreign language

• Cross cultural management

• International trade practices

• Communication in international environments

• Doing business in France

• Strategic management