Marketing Management

Our mission is to guide you to become a well-rounded marketing professional, equipped with the skills and knowledge needed to thrive in today's competitive landscape. Through the Marketing Management program at University of Galway you will:

• Gain Comprehensive Knowledge: Dive deep into a wide range of marketing subjects, reaching an advanced level of understanding. Our curriculum ensures you have a solid grasp of marketing fundamentals, as well as the latest trends and strategies, setting you apart in the job market.

• Develop Analytical and Presentation Skills: Marketing is not just about knowing; it's also about effectively communicating your insights. You will sharpen your analytical skills and enhance your ability to articulate your ideas, both in writing and orally, a crucial skill in the world of marketing.

• Master Research Methodologies: In an age where data-driven decision-making is key, we'll equip you with research methodologies, enabling you to navigate complex information, make informed choices, and contribute to the development of effective marketing strategies.

• Emphasise Strategic Decision Making: You'll learn how to make critical marketing decisions that can shape the future of businesses.

• Stay Current with Industry Best Practices: We ensure you are exposed to the latest ideas, techniques, and marketing frameworks by analysing industry best practices. This hands-on approach keeps you at the forefront of the marketing field.

Careers

Graduates haveembarked on successful marketing careers in a wide variety of industries, sectors, and organisationssuch as Johnson & Johnson, Accenture, Genesys, Electric Ireland, The Irish Times, Allied Irish Bank, Ernst & Young, Big Spaceship, to name but a few.

Courses include

• Social Media Marketing Theory

• Strategic Marketing

• Marketing Performance and Productivity

• Applied Marketing Project

• Research Methods