Digital Marketing

The Digital Marketing program at University of Galway is uniquely designed as a specialist program, which enables students to blend traditional marketing knowledge with the strategic, analytical and digital skills needed to enter the digital marketing workforce.

Open to business and non-business conversion graduates, students joining the program originate from Ireland, India, China, USA, Canada, Nigeria, Saudi Arabia, Madagascar, Greece, Brazil, Malta, Austria, Iran and Germany.

The roles that students of the Digital Marketing program at University of Galway secure reflect the diverse needs of employers and the importance of students possessing transferable skills to meet these needs, these roles include:

• Digital Content Creator
• Social Media Strategist
• Website Content & Listing Editor
• Search Engine Optimisation Analyst
• Digital Marketing Manager
• Campaign Operations Analyst
• Marketing Partnership Manager
• Digital Marketing Strategist
• Data and Analytics Specialist

Careers

Graduates find employment in a wide variety of industry sectors with companies such as: Microsoft, LinkedIn, Google, Hubspot, AnswerLab, The Knot Worldwide, VHI Healthcare and Wolfgang Digital.

The MSc. Digital Marketing program strives to build the technical skills of students with a repertoire of globally recognised certifications, sought-after by potential employers. These certifications derive from the Hubspot and Google Analytics Academy. MSc Digital Marketing Students, under special arrangements with the Marketing Institute of Ireland (MII), sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.

Courses include

• Social Media Marketing Theory

• Inbound Marketing and Content Creation

• Applied Marketing Project

• Marketing Performance and Productivity

• Services Marketing