Business Administration - Marketing

In the Master's specialisation in Marketing, you will learn all about creating long-term sustainable relations in relation to corporate social responsibility. Marketing is all about creating value for customers and other stakeholders. And these other stakeholders are not just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing.

Future career opportunities

After graduation, you have great analytical skills and a sound understanding of business practices. This makes you well suited for a wide range of (international) job positions, such as:

• Market researcher
• Account manager
• Brand manager
• Management consultant at a non-profit organisation

This program is accredited by the NVAO (the Dutch-Flemish accreditation organisation) and AACSB (the Association to Advance Collegiate Schools of Business).

Courses include:

• Marketing Performance
• Consumer Behaviour
• Methodology in Marketing and Strategic Management Research
• Marketing and Innovation
• International Brand Management
• Career Management Training