Business Development and Entrepreneurship

The Business Development and Entrepreneurship degree offered at Utrecht University is based on Utrecht University’s world class research in the domain of entrepreneurship and innovation, and the interaction with business strategy and policy practice by U.S.E. staff members and lecturers.

It also draws upon the broad international research networkoftheUtrecht Center for Entrepreneurship.

In the Master in Business Development and Entrepreneurship you focus on:

• venture development, creating the right environment and context for new ventures to thrive;

• capturing value from innovation;

• product and service development;

• entrepreneurial marketing using methods like co-creation with customers and design thinking;

• obtaining and managing (venture) capital.

Objectives

Master’s program in Business Development and Entrepreneurship provides you with:

• The tools, skills and techniques to recognise and develop new opportunities within established organisations as well as start-ups;

• Market analysis and empirical techniques for such analysis, including customer development;

• Strategy creation abilities. Special attention is paid to the launch of new products and services;

• Competences for organising and managing fast-growing corporations and corporate units, internally as well as in value-creating networks;

• Knowledge of how to finance new ventures, especially in a corporate environment.

Career Prospects

Positions by graduates of this Business Development and Entrepreneurshipprogram at Utrecht University could include:

• Entrepreneur, often in a team.
• Business Developer, often within a fast growing corporation or business unit, but possibly also in the public-private context of incubators.
• Marketeer, often focused on the launch of new products and services (with research skills for this purpose).
• Venture Finance Analyst, as the review of business plans within financial corporations grows more important each day.

Accredited by the NVAO - Accreditation Organisation of the Netherlands and Flanders.

Courses include:

• Empirical Economics

• Intrapreneurship

• Entrepreneurial Marketing

• Strategy and Innovation

• Frontiers and Entrepreneurship

• Data-driven Entrepreneurship