Business Analytics (Online)

TheBusiness Analytics (Online) program at Universidad Europeais designed to equip professionals with the skills and tools needed to work with, analyse, visualise, and apply data effectively. The aim is to help you enhance both your analytical capabilities and business acumen—transforming data into a genuine competitive advantage.

The Business Analytics (Online) program at Universidad Europeatakes a unique approach, guiding you through the key processes and tools that connect data to business strategy. You will explore everything from the technical foundations of data handling—such as extraction, cleaning, and storage—to the implementation of data-driven strategies using visualisation, machine learning, and AI.

Throughout the course, you will learn how to analyse large datasets and develop the ability to ask the right questions. You will be trained to translate analytical insights into strategic decisions tailored to each department and stage of implementation. Your decision-making will be grounded in data, metrics, and evidence, ensuring alignment with business objectives and key results.

Career Opportunities

This distance learning Master's degree in Business Analytics offers a great job projection, as the need for these professionals is increasing faster than the number of available professionals. In 2020 the increase in demand for this profile in the United States according to Forbes and IBM will increase from 364,000 to 2,720,000. And in Spain, this type of job profile has a growth perspective of approximately 30% and has one of the lowest unemployment rates, around 2%.

You will be prepared for any of the following positions:

• Chief Data Officer (CDO).

• Big Data Consultant.

• Digital Transformation Expert.

• Project Management for Data Analytics.

• Business Development Expert.

• Digital Strategy and Business Consultant.

• Digital Analytics Consultant.

Syllabus:

• Module 1. Data-driven organisations and business transformation

• Module 2. Programming oriented to data analysis

• Module 3. Data Analytics

• Module 4. Big Data and Cloud

• Module 5. Artificial Intelligence

• Module 6. Marketing and customer analytics

• Module 7. Business intelligence and sectoral applications

• Module 8. Business analytics project management

• Module 9. Business Sustainability​

• Module 10. Master's degree dissertation