Marketing Management (Digital)

This Marketing Management (Digital) degree from Bournemouth University is a conversion course – ideal for graduates who would like to change subjects or career direction in response to the growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies.

Why study MSc Marketing Management (Digital) at Bournemouth University ?

• Master core digital marketing principles: Explore a wide range of digital marketing concepts grounded in the full planning cycle - analysis, strategy, implementation, and control.
• Evaluate digital tools with confidence: Learn to assess the effectiveness of different digital marketing platforms and techniques.
• Gain a well-rounded marketing education: While focusing on digital marketing, build a solid foundation in broader areas such as strategy, product development, branding, and communication.
• Strengthen your leadership skills: Develop the personal and professional capabilities needed to lead effectively in dynamic marketing environments.
• Boost your career potential: Take advantage of an optional 30-week placement in a marketing-related role to gain hands-on experience and enhance your employability.

program specifications

program specifications provide definitive records of the university's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a program specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Whilst every effort is made to ensure the accuracy of the program specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry. If you have been unable to locate the program specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

The Association to Advance Collegiate Schools of Business (AACSB), Institute of Data & Marketing,Chartered Institute of Marketing (CIM).

Courses include:

• Leadership Essentials

• Marketing & Strategy

• Omnichannel Strategy & Supply Chain Management

• Marketing Communications & Brand Management

• Sustainability & Social Marketing

• Digital Marketing

• Research Project