Marketing and User Experience

This Marketing and User Experience course from Bournemouth University will suit those with a background in business, management, marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques.

Bournemouth University expects the students to be hard working and enthusiastic, open to new ideas and prepared to work with others to achieve the high standard of industry professionals that BU is renowned for.

Join the Marketing and User Experience course from Bournemouth University.

Key Features

Why study MSc Marketing and User Experience?

• Combine marketing expertise with UX design skills: Boost your employability by gaining both strategic marketing knowledge and the technical ability to create and manage user experiences.

• Deepen your understanding of digital marketing: Explore key concepts in digital marketing and integrated communication campaigns to strengthen your strategic thinking.

• Design user-focused digital solutions: Learn to develop digital products and services using human-centred design methods and practical UX techniques.

• Understand user behaviour: Examine psychological theories behind decision-making and behaviour change to create effective, persuasive technologies.

• Enhance your career prospects: Opt for a 30-week placement with a UX-focused organisation to gain valuable industry experience and build your professional network.

Career

After completion of this course typical job roles can include:

• User Experience Manager

• User Experience Designer

• User Experience Researcher

• Digital Marketing Manager

• Omni-channel Account Manager

• Interaction Designer

• User Experience Architect

The Association to Advance Collegiate Schools of Business (AACSB) and Institute of Data & Marketing

Courses include:

• Marketing & Strategy

• Applied Marketing Research & Experience Design

• Integrated Marketing Communication

• Omnichannel Strategy & Supply Chain management

• Persuasive Technology & Behaviour Change

• Research Methods & Professional Issues