Marketing with Festival and Event Management

Throughout theMarketing with Festival and Event Management MSc course from theEdinburgh Napier University you'll develop the skills and practical experience required to pursue a career in the marketing and management of festivals, events and conferences.

This Marketing with Festival and Event Management MSc course from the Edinburgh Napier University is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.

You’ll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.

Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.

You’ll develop brand management, quantitative and qualitative research skills and presentation techniques alongside the ability to formulate policies and plans and deliver exciting business or cultural experiences.

You’ll benefit from our strong links within the global marketing, advertising, festival and event industries, as well as guest speakers. You’ll have the opportunity to immerse yourself in marketing practice within one of the most famous festival cities in the world.

Career opportunities:

The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of positions worldwide.

You’ll be particularly well-equipped for marketing roles in the festivals, events and conference industries.

ACCREDITED BY :The Chartered Institute of Marketing

Courses include:

• Consumer Insights
• Contemporary Issues in Festivals and Events
• Developing Intercultural Competence in the Workplace
• Digital Analytics Strategy
• Digital Marketing Strategy
• Festival and Event Management

• Global Marketing

• Social Media and Content Marketing