Intercultural Business Communication

The Intercultural Business Communication MSc program is offered at the Edinburgh Napier University gives you grounding in the global economic environment and the opportunity to specialise in an area of business. You’ll also study an in-depth introduction to research methodology, appropriate to undertaking research at this level.

You’ll critically examine issues related to cross-cultural business behaviour, cultural dimensions, the key role of language, critical cultural awareness, and training for intercultural competence.

Career opportunities:

Opportunities in international tourism, commerce and marketing and also human resources, where trained professionals are required to negotiate business ventures with overseas clients and markets and train and support international workforces.

You could also progress to further academic study on a higher research degree.

Careers for those having studied the MSc in intercultural Business Communication program at theEdinburgh Napier University often go into Marketing or Human Resources related areas such as:

• International Officer
• Human Resource Management
• Global Marketing

Courses include:

• Advertising as Cultural Discourse
• Global Marketing
• Business Skills for Tourism, Hospitality and Event Management
• Case Studies in International Tourism
• Principles and Practice of Marketing
• Developing Intercultural Competence in the Workplace