International Marketing

The International Marketing MSc program from Edinburgh Napier University will equip you with knowledge and intellectual capabilities to successfully commence or develop a career in international marketing management.

Key Facts

It is suitable for any graduate who wants a comprehensive understanding of international marketing. This could include a new graduate who is keen to start a career in marketing. Equally, it could include an experienced marketer who would like to ensure they have a thorough grounding in the marketing discipline in order to help develop their career.

The program satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing. The modules contain many examples of marketing in practice and examine both established and new techniques for practising marketing in an international context successfully.

The degree also aims to develop the skills necessary for employment such as decision-making and problem-solving in complex, unpredictable and often fast changing situations; developing initiative and personal responsibility; and the independent learning ability needed for continuing professional development in an international environment.

Career opportunities:

As an international brand manager, you would be responsible for developing and implementing strategies to build and maintain a strong brand presence in multiple countries. This may involve conducting market research, managing product launches, and adapting marketing messages to suit different cultural contexts.

Daily tasks and responsibilities in this role may include:

• Developing brand strategy

• Managing brand identity

• Coordinating marketing campaigns

• Monitoring market trends

• Measuring brand performance (KPIs)

ACCREDITED BY :The Chartered Institute of Marketing

• Case Studies in International Tourism
• Digital Analytics Strategy
• Digital Marketing Strategy
• Global Marketing
• Intercultural Business Communication
• Principles and Practice of Marketing
• Research Methods
• Social Media and Content Marketing
• Strategic Brand Management