International Marketing with Tourism (Dual Degree)

This International Marketing with Tourism (Dual Degree) course allows you to experience learning and teaching activities in two Universities in Edinburgh and Nice, being awarded two degrees: MSc International Marketing with Tourism from Edinburgh Napier University and Le diplôme de Formation Supérieure au Management Spécialisation (International Marketing with Tourism) from IPAG Business School.

The International Marketing with Tourism (Dual Degree) program at Edinburgh Napier University provides an academically robust and professionally useful Master’s program which will equip you with the knowledge and intellectual capabilities to successfully commence or develop a career in international marketing within the tourism sector.

Key Facts

The modules in this program have been carefully selected to prepare you to work in international tourism organisations and understand the day-to-day practice of international marketing in the tourism context.

The experience of living and studying in two countries with different cultures, customs and environments will not only kick-start your career in international tourism marketing but also prepare you for working within international tourism organisations. You will meet and work with students from different parts of the world, and subsequently, you will have an opportunity to develop your own international network.

You’ll develop organisational and business skills as well as an understanding of digital marketing brand management, intercultural communication, tourism and the ability to develop strategic marketing plans.

You’ll gain transferable skills such as project management, research, time management and presentation methods.

You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply.

Careers

This course will give you excellent career prospects in international marketing including at management level.

The experience of studying Marketing abroad and in a global context can open up many more marketing career options to you around the world.

ACCREDITED BY:The Chartered Institute of Marketing

Courses include:

• Case Studies in International Tourism

• Intercultural Business Communication

• Practice of Marketing

• Tourism Concepts and Issues

• Study Abroad

• Skills for Success