International Tourism Destination Management

Throughout the International Tourism Destination Management MSc program from Edinburgh Napier University you will study alongside leading tourism academics to build an in-depth knowledge of tourism management, destination marketing and experience design to enhance your career within the sector. This program is ideal for those with no background in tourism wishing to upskill and move into a vibrant, fast-paced and diverse industry.

You’ll gain organisational and business skills that take into account the diversity of cultures involved in developing and managing international tourism. Through lectures, guest speakers and case studies, you’ll develop an advanced understanding of the issues and concepts involved in international tourism development, as well as marketing practice and heritage considerations around the world.

We will help you to develop skills, such as formulating policy and planning for the future, as well as developing your abilities in research, time management and presentation methods.

Career opportunities:

A Tourism Policy Advisor plays a critical role in shaping and guiding the development of policies, strategies, and regulations that impact the tourism industry. They provide expertise to governments, tourism boards, international organisations, and other stakeholders to ensure that tourism policies foster growth, sustainability, and positive outcomes for local communities, the environment, and the economy. Their work often involves balancing the needs of various stakeholders, including businesses, travellers, and local populations.

Daily tasks and responsibilities in this role may include:

• Public relations

• Developing tourism policies and strategies

• Stakeholder engagement

• Policy implementation

Courses include:

• Case Studies in International Tourism

• Contemporary Issues in Festivals and Events

• Destination Marketing

• Developing Intercultural Competence in the Workplace

• Experience Design and Management for Tourism, Hospitality and Events

• Managing Heritage Tourism

• Tourism, Society and Visual Culture