Marketing and Brand Management

This Marketing and Brand Management course at Kingston University can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. It offers an understanding of the business value of brands and the skills to develop and manage them professionally.

Marketing and Brand Management course at Kingston University provides an outstanding student experience and supporting its students to achieve successful degree outcomes has been recognised with a Gold rating in the Teaching Excellence Framework (TEF).

Quick Facts:

• The University has not only received an overall rating of Gold – a significant rise from its previous Bronze status – but has also secured a Gold award in the framework's two new student experience and student outcomes categories.
• You will develop a solid knowledge of brand management and be able to oversee a brand across all channels. There are opportunities to apply branding theory to case studies and in a live business context. Through integrated tasks and workshops, industry links and networking opportunities, there is a focus on career and employability.
• Graduates from this Marketing and Brand Management course at Kingston Universitytypically enter the workplace in a range of roles, with many now at marketing director level or above. Typical roles include marketing manager, brand manager, brand marketing executive, product marketing manager, media planning manager, consultant or digital media buyer.
• Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.

Courses include:

• Buyer Behaviour

• Strategic Brand Management

• Global Marketing Management

• Marketing Communications

• Branding Design

• Market Research and Data Analysis