Advanced Marketing Management

This Advanced Marketing Managementcourse from Lancaster University is ideal for driven and ambitious marketing students and marketing professionals who already completed an undergraduate degree in Marketing and may have relevant work experience.

This program transforms how you think and practice strategic marketing management, and it equips you to challenge assumptions, navigate complexity, and drive meaningful marketing innovation.

The program has a specialist, innovative curriculum that reflects the latest advances in marketing research. Through real-world case studies, interactive sessions, and a focus on developing strategic thinking, you will build a robust portfolio of professional skills to complement your academic knowledge. The program will ensure your ideas and decisions are backed by strategic thinking and real-world applicability.

Career opportunities:

MSc Advanced Marketing Management equips you with the advanced knowledge and skills needed to secure senior and leadership positions across a range of marketing roles in the UK and internationally.

Typical career destinations for graduates of this program include:

• Marketing Strategy Manager (in-house)
• Retail Marketing Manager
• Global Marketing Strategy Analyst
• Brand Portfolio Strategist
• PR and Communications Manager
• Sponsorship and Brand Partnerships Manager
• Advertising Account Director
• Corporate Responsibility and Brand Ethics Manager
• Product Marketing Manager
• Senior Marketing Communications Manager.

Courses include:

• Advanced Marketing Management Dissertation

• Consumer Behaviour Insights and Engagement

• Digital Marketing Strategy

• Global Marketing Management

• Innovation in Brand and Product Marketing

• Marketing Insights and Research Skills

• Strategic Marketing Communications

• Strategic Thinking and Responsibility