Advanced Marketing Management

The Advanced Marketing Management course from Lancaster University is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.

Client interaction is integral to teaching. We encourage collaborative skill-building through group work, group contracting, and away days. Your dissertation can be library-based. You can also choose to solve a problem for a key partner company, such as Microsoft, a social entrepreneur, or a media organisation.

Key facts:

You will develop an understanding of management nuances and gain a higher level of professional insight. You will learn to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and solve social challenges.

As part of the UK’s longest-established marketing faculty, this program has been established for over a decade, so you will have access to a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support to help navigate recruitment processes, CV development, and career planning.

Courses include:

• Advanced Marketing Management - Marketing Skills Development and Learning Community

• Advanced Marketing Management Research Proposal

• Brand Management

• Marketing in Practice

• Researching Markets and Marketing

• Developing a Critical Understanding of Marketing: Critical Consumption

• Developing a Critical Understanding of Marketing: Global Business Markets