International Marketing

As part of this International Marketing course from Leeds Beckett University , you’ll:

• Explore the risk, nuances and complexities of operating in a global environment

• Gain a broad overview of international marketing in the post digital era and understand how to use your knowledge to help steer businesses to success globally

• Explore the psychological and sociological aspects of consumer behaviour

• Learn how to plan and implement effective communication campaigns in an intercultural context

• Build knowledge and understanding of emerging markets

• Learn to identify the characteristics of successful international and global brands, and understand the techniques used to manage them

• Develop the tools and knowledge to make a valuable contribution to any organisation that operates in, or plans to develop, non-domestic markets

• Choose a topic with an international or global emphasis for your Marketing Project to practise applying your expertise

Career prospects

You'll develop an expert global outlook on contemporary marketing. Completing this advanced and challenging course will enable you to achieve a master's-level qualification that will open up a wealth of professional marketing roles.

Upon completion, you’ll be able to transfer the skills developed on this course into real world situations. You’ll also have the confidence to apply your knowledge in a range of diverse and complex marketing settings.

Graduates have entered a wide range of roles with global outlooks or have followed a route into further study.

Courses include:

• Marketing in the Post-Digital Era

• Consumer Behaviour and Culture

• Corporate Communication in an Intercultural Context

• Strategic Brand Management

• Global Marketing

• Marketing Project

• International Marketing: Emerging Markets