Sport and Artificial Intelligence

​From predictive analytics to player recruitment and fan engagement, AI is transforming the sport industry, benefitting both athletes and the broader community.

​Immersing yourself in digital skills and sport, you'll gain hands-on knowledge of coding, algorithms and large language models and a critical understanding of how the world is being rebuilt by intelligent machines. You'll apply these insights to the field of design and learn how AI can connect athletes, teams and fans in ways that were unimaginable until recent technological advance.

​Taught by leading academics, you'll learn from world-class AI scholars from the Institute for Digital Technologies and thought leaders from the Institute for Sport Business. With this Sport and Artificial Intelligence program from Loughborough University you'll have an opportunity to apply what you learn to real-world scenarios and build a network in London, which is ranked as the world's most AI-driven city and the best for AI education opportunities.

Career

From hyper-personalised sport content to the next generation of Virtual and Augmented Reality, AI is building new tools for creativity and collaboration in the sport industry.

Over the next decade, AI is forecast to become a €1 trillion industry which will create up to 50 million new jobs globally and make intelligent machines part of our daily lives.

This program will train the next generation of industry leaders to harness the power of AI to drive sport innovation.

Courses include:

• Artificial Intelligence and Society

• Research and Insight in the Sport Industry

• Collaborative Project

• New Media and Analytics for Sport Business

• Sport Ecology