Marketing

Marketing is a critical business function that offers a wealth of dynamic and exciting career options. The Marketing course taught atLoughborough University is the perfect next step for those who want to kick-start a career in marketing, giving you the opportunity to hone relevant practical and analytical skills before putting them into action.

In a world of constantly changing customer buying habits and technological advancements, this master’s will prepare you for exciting and creative career opportunities in marketing. MSc Marketing students will develop highly prized specialist skills in digital marketing, consumer behaviour, global brand management and marketing communications.

The Marketing course taught at Loughborough University is ideal if you have a non-business undergraduate degree and are looking to transition into a management career. Alternatively, if you are from a business or marketing background, this program is an excellent way to expand your skills, deepen your understanding of the subject, and gain a recognised postgraduate qualification.

Careers

In addition to specialist marketing and roles in advertising and PR agencies, you can take many paths with this degree. Marketing is a core element of all organisations and opportunities exist across industry sectors – private, public and voluntary.

Graduates of this degree have taken their skills into wide-ranging roles including:

• Marketing Executive

• Account Manager

• Brand Executive

• Business Development Manager

• Buying Assistant

• Campaign Executive

• Content Executive

• Digital Marketing Consultant

• Digital Marketing Executive

• Ecommerce Marketing Executive

• Head of Sales

• Innovation Service Specialist

• Junior Manager

• Marketing Specialist

Courses include:

• Marketing in the Organisation
• Innovation and Entrepreneurship
• Market Research Methods
• Personal Development for Employability
• Digital Marketing and Social Media
• Making Marketing Work