International Marketing and Consumer Psychology

The International Marketing and Consumer Psychology program from Queen Mary University of London teaches critical, strategic, and methodological marketing skills, focusing on consumer behaviour, psychology, and consumption culture. It offers an exciting chance to explore marketing from a consumer's perspective in the global marketplace.

The curriculum emphasizes understanding of the psychological processes behind consumer decision-making and cultural factors influencing consumption. Students can pursue an industry-based consultancy project and apply marketing knowledge and skills to real-world cases.

What you'll study

The International Marketing and Consumer Psychology program from Queen Mary University of London will build the following broad skills:

• Ability to develop independent insights from research, concepts, and consumer psychology theories and apply these to real-world scenarios.
• Ability to critically evaluate approaches and viewpoints on consumer behaviour, utilising analytical skills to assess the choices consumers make.
• Ability to deal with complex and dynamic marketing challenges and innovatively apply consumer behaviour/psychology orientations to an international marketplace.
• Ability to examine ethical marketing practices in terms of sustainability, consumer rights and choice orientations.
• Knowledge of how to build consumer relationships ethically and with responsibility, in accordance with the changing regulatory environment.

Courses include:

• Understanding consumer Behaviour
• Dissertation for Marketing
• Consumer and Digital Cultures

• Global Marketing and Communications
• Social Marketing for Social Justice