International Business and Marketing

Explore international business and marketing issues through global perspectives and current events, developing into a dynamic international manager who’s able to operate in diverse and fast-changing settingson this International Business and Marketing course at Sheffield Hallam University.

This International Business and Marketing course at Sheffield Hallam University integrates international business with key marketing themes such as marketing strategy and marketing leadership. You'll consider strategy and engagement on a global scale, understanding how business is conducted across cultures and borders. You’ll gain a truly global perspective through international business modules, an international academic and student community, and guest speakers from all over the world.

Key facts

• Tackle business and marketing with an outward-facing, international perspective.
• Study international strategy, cross-cultural management and global supply chains.
• Engage in live issues for companies and interact with alumni.
• Develop academic and practical skills for international business and marketing settings.
• Prepare to operate across a range of international management roles

Careers and opportunities

This course prepares you for a career in

• account management

• advertising

• business development

• retail buying

• consultancy

• marketing

• human resource management

• logistics management

• management consultancy

• market research analysis

• product management

• project management

• retail management

• Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and has been awarded the Business School Impact System label by the European Foundation for Management Development (EFMD).

Courses include:

• Contemporary International Management Practice

• Digital Marketing

• Global Supply Chain Management

• International Strategic Management

• Understanding Markets

• Entrepreneurial Marketing And Innovation

• International Consumer Behaviour