Food Consumer Marketing and Product Development

Enhance your evidence-based knowledge of food and consumer science while developing practical, technical and business skills – applying them to scenarios relevant to food marketing or product development careerswith this Food Consumer Marketing and Product Development course at Sheffield Hallam University.

This Food Consumer Marketing and Product Development course at Sheffield Hallam University you’ll consider sustainability, corporate social responsibility, legislative issues and business ethics. You’ll develop and apply masters-level skills – academic, research, managerial, practical, technical and analytical – all preparing you for a future career in the dynamic, fast-paced food industry.

Key facts

• Gain a detailed understanding of consumer behaviour within global food systems.
• Explore marketing principles that drive purchasing behaviours.
• Study food composition, ingredients and processing technologies in depth.
• Develop safe, nutritious and sustainable food products in state-of-the-art facilities.
• Explore responsible and ethical solutions to food business challenges.

Careers and opportunities

This courseprepares you for a career in:

• food product development
• food regulation and labelling
• food industry policy
• procurement and food supplier management
• food quality management

Previous graduates of this course have gone on to work for:

• retailers e.g. Morrisons
• food Manufacturers e.g. Finsbury Food Group, Greencore
• NHS Trusts
• local council
• voluntary, community and social enterprises

• The course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications.

Courses include:

• Developing Food Products

• Food Chain

• Food Marketing

• Food Processing Safety And Quality Management

• Sustainable Business Strategy

• Work Related Learning