Marketing

Designed for those with no previous background marketing knowledge, this Marketing course from University of Birmingham will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.

In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this program with an optional consultancy project and a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.

The Marketing degree offered by the University of Birmingham offers a comprehensive curriculum that adapts to evolving marketing theories and practices, integrating technological advancements, sustainability concerns, global market challenges, and current economic transitions.

By program completion, you will have gained extensive knowledge in marketing principles, data analysis, theoretical frameworks, and practical applications. You will also develop specialised skills in digital, global, or responsible marketing based on your chosen pathway, preparing you for dynamic roles in today's complex business environment.

Career opportunities

Graduates will leave Birmingham perfectly placed to take up key marketing positions in marketing, advertising, public relations, content creation, social media marketing, marketing research and brand management, among others. These roles could be in the public, private, or charity sectors, where there is a high demand for graduates who can conduct research, analyse information, formulate, and execute programs of activity.

Courses include:

• Marketing Communications

• Services and Retail Marketing

• Innovation Management and New Product Development

• Reputation Management

• Strategic Branding