Marketing

This Marketing program offered at the University of Bristol, accredited by the Chartered Institute of Marketing (CIM), has been designed for graduates who aspire to a career or advanced study in marketing.  It will prepare you to respond to the marketing challenges posed by today's global business environment..

This Marketing program offered at the University of Bristol Business School helps students to achieve industry-recognised CIM and IDM qualifications, highly sought after by employers, preparing our graduates for a successful career in marketing.

Through the CIM accreditation, our MSc Marketing graduates can achieve CIM qualifications at an accelerated pace as they will receive exemptions for two of the three modules required for the Level 4 Certificate in Professional Marketing, and one exemption for the Level 6 Diploma in Professional Marketing.

Through the IDM accreditation, our MSc Marketing students can gain a Certificate in Digital and Data Driven Marketing and Student Membership of the Data and Marketing Association (DMA).

Careers

The marketing principles included in this program are demonstrated through academic theory and practical application. Successful graduates are provided with a strong foundation for a range of careers not only in marketing but for any role that requires an analytical way of thinking and a creative approach to problem solving.

Courses include:

• Contemporary Issues in Marketing Management

• Effective Marketing Communications

• Understanding Customers, Consumers and Markets

• Research Methods and Marketing Metrics

• Big Data in Marketing Intelligence

• Creativity and Marketing

• Digital Marketing: Strategy, Tools and Tactics