International Marketing and Artificial Intelligence for Business
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UK
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University of Dundee
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On Campus (Full Time)
1 year
Expired
On Campus (Full Time) Position Details (Master's)
Gain expertise in global marketing and AI-driven strategy. You will look at hands-on projects, real-world case studies, and ethical insights with thisInternational Marketing and Artificial Intelligence for Business program from University of Dundee.
This course gives you an integrated understanding of global marketing strategies and the transformative power of artificial intelligence (AI) in business.
You will explore how:
- AI-driven insights can enhance marketing efforts
- to make data-informed decisions
- to personalise customer experiences
- be competitive in a global marketplace
You'll learn through a blend of marketing theory and practical AI application.
Key Facts
This will prepare you to strategically use AI in marketing. This will allow you to drive both innovation and responsible growth in today's business landscape.
This International Marketing and Artificial Intelligence for Business program from University of Dundee offers an innovative blend of two powerful disciplines:
- global marketing
- AI-driven business strategy
Topics:
- international branding
- consumer behaviour
- digital engagement
Research Areas & Fields of Study involved in the position
Position Start Date
Jan 2026