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International Marketing

  • //applyindex.com/wp-content/uploads/2023/11/United-Kingdome.png UK
  • University/Institute Name University of Dundee
  • Attendance Type On Campus (Full Time)
  • Position Duration1 year
  • Application deadlineExpired
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Position Details (Master's)

In this International Marketing program at University of Dundee, you will learn about the traditional principles of marketing and the latest digital trends and marketing solutions across international markets

Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.

Accredited by the Chartered Institute of Marketing (CIM).

Career

If you have previously studied business, the International Marketing program at University of Dundee can help you to develop your career more specifically in that direction. Perhaps you already do a marketing role and are looking to gain a Mater’ qualification. Or it may be an area you’re looking to move into.

If you have never studied business previously, you will be able to use your new-found knowledge to launch a career in business. We have seen many graduates who have continued working in areas related to their undergraduate studies but now have stronger business and management knowledge.

The International Marketing program at University of Dundee option you choose also helps indicate to employers the area you have the most interest in, whether you are looking to progress in the management of people, business strategy, operations, finance or marketing/enterprise.

Graduates move into all sizes of business and across all sectors. Many graduates have launched their own businesses.

Courses include:

  • International Marketing
  • International Marketing and Branding
  • International Marketing and Management
  • International Marketing and Finance
  • Digital and Social Media Marketing

Research Areas & Fields of Study involved in the position

Position Start Date

Jan 2026