International Business and Marketing

Alongside the core international business modules, in the International Business and Marketing program from University of Dundee, you will have the option to study such areas as search marketing, customer experience design, marketing as a creative practice and digital marketing.

Whether your first degree is in Business, or another subject, this International Business and Marketing program from University of Dundee will help you understand why different processes and decisions are made by international businesses. This will be taught across a wide range of modules, including areas such as international business strategy, international trade, human resource management practises, management practises/principles, international marketing, and much more.

In addition to the standard MSc International Business, we also offer you the opportunity to focus on a specific topic in combination with International Business. For example, you could select a degree in International Business and Entrepreneurship or International Business, Banking and Finance, or International Business and Marketing.

Career

If you have previously studied a business-related subject, the MSc International Business degrees can help you to develop your career more specifically via one of the optional pathways. If you have never studied business previously, you will be able to use your new-found knowledge to launch a career in business. We have also seen many graduates who have continued working in areas related to their undergraduate studies but now have stronger business and management knowledge. For example, your bachelor degree might be in computing and you can use your new found International Business knowledge, coupled with your previous knowledge of computing to work specifically in related roles in that sector.

The degree optional pathway you choose also helps indicate to employers the area you have the most interest in. International Business demonstrates your interest in exactly that, international business, but the pathway you choose helps to demonstrate further whether you are most interested in finance, banking, HRM, marketing, management etc.

Graduates move into all sizes of business and across all sectors. Many have also launched their own businesses. True graduate success is up to you. Those that have succeeded the most were those that worked hard, studied hard, but also got involved in a range of other University activities such as societies, committees. They also used all the available services and opportunities available to them at Dundee.

Courses include:

• Internationalisation Strategies
• International Business Strategy
• Managing the Multinational Enterprise
• Marketing as Creative Practice
• Customer Experience Design
• Search Marketing