Digital Marketing and Analytics

Digital marketing methods are leading the way in the modern marketing world. From social media trends to using data to optimise website traffic, if you're not capitalising on digital marketing, you're losing customers.

Digital marketing allows companies to target and reach their audiences within the online space, promote their brand, and sell their products. Analytic methods allow us to determine how effective our digital marketing strategies have been, analysing data and optimising our techniques. It is through these methods that marketing has transformed in recent years, becoming ever more essential for the growth and success of a company.

Your future

The Digital Marketing and Analytics program from University of Essex provides an excellent foundation to build your career in digital marketing by developing your skills in creativity, innovation and ethical awareness.

Many of our graduates go on to manage marketing activities in organisations of all sizes. Recent graduate destinations include high-profile organisations and SMEs such as:

• KPMG

• HP

• Groupon

• Wefarm, the world's largest platform for small-scale farmers

• fast-growing digital agency, Footprint Digital

• award-winning marketing agency, Coast Digital

Courses include:

• Research Methods in Marketing

• Marketing Strategy

• Digital Marketing

• Marketing Analytics

• Management and Strategy

• Organisational Behaviour and Human Resource Management