Marketing

What are the challenges facing the marketing industry today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today's marketers don't just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

Your future

This Marketing course offered by the University of Essex provides an excellent foundation to build your career in marketing by developing your skills in creativity, innovation and ethical awareness.

Many of its graduates go on to manage marketing activities in organisations of all sizes. Recent graduate destinations include high profile organisations and SMEs such as:

• KPMG

• HP

• Groupon

• Wefarm, the world's largest platform for small-scale farmers

• fast-growing digital agency, Footprint Digital

• award-winning marketing agency, Coast Digital

This course is accredited by The Chartered Institute of Marketing (CIM).

Courses included:

• Research Methods in Marketing

• Consumer Behaviour

• Marketing Strategy

• Managing Across Cultures

• Management and Strategy