Social Media and Digital Marketing

Key facts

• Study at the UK Business School of the Year -Times Higher Education Awards 2022

• Top 10 in the UK for Business graduate prospects -Complete University Guide 2024

• Top 10 in the UK for world-leading research in Business and Management -Based on research rated 4* and 3* in the Research Excellence Framework 2021

• 100% of our research in Business and Management has internationally excellent impact -Based on research rated 4* and 3* in the Research Excellence Framework 2021
• Whitin the Social Media and Digital Marketing program fromTheUniversity of Exeter youwill learn how organisations in the public, commercial, and third sectors use social media and digital platforms to brand themselves and use promotional activities to drive up sales and other forms of user and customer engagement. Focusing on precision tracking of interactions, writing and crafting of promotional materials, conceptualising and streamlining e-commerce activities, and critically engaging with techniques such as search engine optimisation (SEO). You will engage in specialist content creation and other relevant practical skills used in industry.
• Choose from a range of critical, theoretical, entrepreneurial, and practical modules, taught from a range of pedagogical perspectives, with employability at its core. Compulsory modules in Communications will give you a solid grounding in social media, management and strategy and optional modules are available within Communications, Drama, and Marketing (based in the Business School).
• Careers
• This MA provides you with valuable graduate employability skills by developing advanced skills in digital literacy, research methods, critical thinking, strategic planning, the application of abstract theory and concepts into tangible outputs, and the ability to gauge the success of such outputs through data analysis.
• These skills can be utilised in a wide range of future careers across, public, private, commercial and third sectors.
• Guest speakers will give you a starting point to develop your own broad network of professional contacts.
• Key areas in which our graduates could work include:
• Advertising and market research/analytics

• Media or Social media management/strategy/consultancy/content creation/campaigning

• Management consultancy activities

• Media campaigns

• Media policy/education

• Computer programming and consultancy

• Video, television and music production and publishing

• Education

• Charities/NGOs

Courses include:

• Social Media: Management and Strategy

• Dissertation

• Marketing Analysis and Research

• Brand Design

• Applied Digital Marketing Analytics

• Digital Marketing Planning

• Service Design and Innovation