Digital Marketing

Throughout the Digital Marketing MSc program from The University of Exeter, you will build an in-depth knowledge of current marketing principles as well as tactical analysis skills. This grounding will allow you to effectively manage, interpret and act upon the wealth of data available in the modern marketing environment. 

Key Selling Points

• Study at the UK Business School of the Year -Times Higher Education Awards 2022

• Top 10 in the UK for Business graduate prospects -Complete University Guide 2024

• Top 10 in the UK for world-leading research in Business and Management -Based on research rated 4* and 3* in the Research Excellence Framework 2021

• 100% of our research in Business and Management has internationally excellent impact -Based on research rated 4* and 3* in the Research Excellence Framework 2021

Within this Digital Marketing MSc program from The University of Exeter you'll:

• Focus on the practical application of digital marketing knowledge such as marketing analytics, analysis and application, campaign planning and management and digital innovation

• You will take a skills based approach to your learning and develop the competencies needed for employment in industry in a digital world

• Designed with input from digital marketing professionals to ensure the course provides a great range of skills and a breadth of understanding across the digital marketing mix

• Hear from external speakers and gain relevant input from industry, incorporating current and innovative trends in Digital Marketing

• You will be prepared for a variety of roles across numerous sectors related to marketing communications and public consumption wherever in the world you wish to launch your career

Career opportunities:

Our Masters programs are designed to prepare you for a successful career, wherever in the world you plan to work. Employers expect advanced communication and technical skills, team-working and independent research, project-management and the very latest specialist knowledge from their postgraduate recruits.

An MSc in Digital Marketing from The University of Exeter, will enable you to develop the marketing and professional skills and subject expertise that will make you a valuable asset from day one of your marketing career.

Courses included:

• Contemporary Digital Marketing Themes

• Digital Business Models

• Applied Digital Marketing Analytics

• Content Creation and Communication

• Consumer Behaviour in the Digital Environment