International Strategic Marketing

The International Strategic Marketing program of the University of Glasgow will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.

Key facts

• You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.

• You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.

• You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.

• You will build upon your existing marketing knowledge and learn analytical and interpretive skills to help you integrate marketing with other management functions such as finance and HR.

• Upon graduating you will have enough marketing knowledge to make informed decisions relating to marketing strategy.

• We host a series of networking events and guest lectures by business leaders. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.

• Staff who teach the International Strategic Marketing program of the University of Glasgow have particular strengths in the areas of brand management, consumer behaviour, services marketing and ethics, with a strong focus on digital platforms.

• The MSc in International Strategic Marketing is ranked by the QS.

• Take advantage of our individualised skills development program, which will ensure you balance academic theory with crucial employability skills to help you maximise your potential and achieve your career goals.

Career prospects

Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy, jobs associated to conventional or digital marketing.

We have a dedicated careers and employabilityteam who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.

The program holds triple accreditation: AACSB, AMBA and EQUIS.

Courses include:

• Global Business Environment

• Global Consumer Behaviour

• Global Perspectives in Marketing Ethics

• International Services Marketing

• International Strategic Management

• Managing Across Cultures and Comparative Management