Marketing Management (With Placement)

Throughout this Marketing Management (With Placement) course from University of Greenwich you willembark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business.

The Marketing Management (With Placement) course from University of Greenwich offers students the chance to undertake, as part of the course, a placement.

The program offers learners two distinct pathways for focused specialism in Year 1:

• Strategic Marketing

• Advertising and Communications

The program unlocks students' leadership potential, enhances technical skills, and equips them to apply theoretical concepts in real-world marketing challenges through consultancy projects, simulation game, case studies, and live projects.Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.

The Strategic Marketing pathway emphasises a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the strategic marketing knowledge and skills needed to lead and shape the future of marketing, whether launching a new career, advancing in their current role, or making a career change.

The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns.

This degree includes the opportunity to enhance your employability - and elevate your career - with a placement year, working full-time for a company. It’s a chance for you to immerse yourself in an industry, apply your knowledge and put theory into practice. It should also help you develop your professional skills and assist you in starting to make industry connections. Graduates with work experience are highly sought after by employers and often secure higher-level positions.

Career opportunities:

Graduates of this degree are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Courses include:

• Transformational Leadership through Transversal Skills

• Data Analytics for International Business Decisions

• Customer Insight Through Marketing Research

• Digital Marketing

• Ethics, Responsibility and Sustainability in Marketing