Public Relations and Digital Communications with Placement Year

The University of Hertfordshire is in partnership with the Public Relations Communication Association (PRCA), the world’s largest and most influential PR professional body today. By studying this Public Relations and Digital Communications with Placement Year course at University of Hertfordshire you will be granted a PRCA membership.

The Public Relations and Digital Communicationswith Placement Year course at University of Hertfordshireentitles you to invaluable resources including free access to online training courses, networking events, as well as leadership panels, masterclasses and training sessions: all of which can enhance your professional profile.

You will also get to use the designatory letters to demonstrate your commitment to professionalism and best practice, gain knowledge of the latest market intelligence and industry insight, and more.

Key facts

This MA Public Relations and Digital Communications course will enable you to:

• Develop an understanding of the challenges in the PR and communications industry and apply your knowledge from the course to identify effective solutions to real-life case studies.

• Feel confident and prepared to work in the industry. This course incorporates theoretical and practical learning styles to equip you for a career in the field. This includes traditional lectures as well as workshops, masterclasses and online study.

• Continuously develop and advance your PR and communication skills. You will familiarise yourself with media planning, writing for the press, reputational management and how to strategically analyse data to measure the impact of digital campaigns and more.

• Challenge your thoughts and learnings to an advanced level, ensuring you are always open-minded and accepting of different perspectives that will positively influence the way you handle different PR situations.

• Explore the public relations industry and trends of today, taught to you by our experienced staff, authentic coursework assignments, and expert speakers.

Why choose this course?

• This course is a conversion course, making it available to students who have not studied PR at an undergraduate level. It covers the theoretical underpinning of PR practices but will also take your knowledge to an advanced level.

• Our close connection with industry allows our students to meet and learn from industry speakers. We deliberately select a diverse range of inspiring, experienced guest speakers to join us and meet our student community to ensure you are exposed to a broad range of career prospects. This provides the perfect opportunity for our students to build their networking skills and connections.

Careers

Typical positions and areas include:

• Community relations

• Media and public relations

• Corporate communications

• Marketing communications

• Strategic communications

• Campaign management

• Brand and social media management

• Account executive

• Advertising copywriter

• Public and external affairs.

Courses include:

• Research Methods 1: Critical and Theoretical Debates

• Digital Communications Management

• Public Relations Theory and Practice

• Media Placement Year

• Media Production