Strategic Marketing with Digital Media Management

On the Strategic Marketing with Digital Media Management fromUniversity of Hertfordshire you’ll benefit from our industry connections with local organisations, including Ocado, Tesco, and Amazon. Many local business organisations are amongst the biggest in the country and contribute to our programs as guest lecturers and attend careers fairs for our students.

Key facts

• The course offers you the opportunity to explore digital marketing in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing. 

• You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.   

• You will have the opportunity to enhance your digital content creation skills, confidently take ownership of digital leadership positions and solidify your actions by making data driven marketing decisions.

• There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.

Careers

• acquisition marketing

• content marketing

• digital marketing

• marketing

• market research

• SEO

• social media

• ux/ui manager.

Courses include:

• Strategic Customer Management

• Contemporary Marketing

• Entrepreneurial Marketing

• Digital Leadership: Disruptive Innovation & Transformation

• Data Driven Marketing

• Effective Marketing Management