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Strategic Marketing with Global Business Development with Placement Year

  • //applyindex.com/wp-content/uploads/2023/11/United-Kingdome.png UK
  • University/Institute Name University of Hertfordshire
  • Attendance Type On Campus (Full Time)
  • Position Duration2 years
  • Unspecified Expired
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Position Details (Master's)

MSc Strategic Marketing with Global Business Developmentwith Placement Year at University of Hertfordshire is designed to develop master’s level knowledge and skills within the marketing discipline and to enhance employability within this field.

The course offers you the opportunity to explore Global Business Development in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.

You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.

Key facts

  • You will have the opportunity to focus on proposal and bid management, explore effective marketing management and global business development. You will also explore entrepreneurial marketing.
  • There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.
  • You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.

Who is the course for?

This MSc Strategic Marketing with Global Business Developmentwith Placement Year at University of Hertfordshire has been designed for:

  • Graduates who have an undergraduate degree in marketing and want to specialize further while focused on Global Business Development
  • Graduates who have an undergraduate degree in another discipline but want to specialize in marketing while focused on Global Business Development
  • Marketing professionals who want to specialize even further within the discipline of Global Business Development.

Careers

  • Keen to get ahead in the dynamic marketing industry? This course will boost your career prospects, equipping you with the expertise and skills for a range of multi-sector positions and disciplines.
  • Account Management
  • Advertising Management
  • Bid Management
  • Business Analysis
  • Business Development
  • Internal Communications
  • Marketing
  • Market Research
  • Public Relations
  • Product Management
  • Proposal Management and writing

Courses include:

  • Delivering Competitive Advantage
  • Integrated Marketing Communications
  • Strategic Customer Management
  • Contemporary Marketing
  • Entrepreneurial Marketing
  • Proposal and Bid Management
  • Effective Marketing Management

Research Areas & Fields of Study involved in the position

Position Start Date

Sep 2026