Strategic Marketing with Global Business Development (Experiential Learning)
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UK
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University of Hertfordshire
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On Campus (Full Time)
2 years-
Expired
On Campus (Full Time) Position Details (Master's)
The MSc Strategic Marketing with Global Business Development(Experiential Learning) at University of Hertfordshire is designed to develop master’s level knowledge and skills within the marketing discipline and to enhance employability within this field.
The MSc Strategic Marketing with Global Business Development (Experiential Learning) program from University of Hertfordshire offers you the opportunity to explore Global Business Development in several areas.
Key facts
- It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.
- You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.
- You will have the opportunity to focus on proposal and bid management, explore effective marketing management and global business development. You will also explore entrepreneurial marketing.
- There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.
Careers
Typical career paths include:
- account management
- advertising management
- bid management
- business analysis
- business development
- internal communications
- marketing
- market research
- public relations
- product management
- proposal management and writing.
Courses include:
- Delivering Competitive Advantage
- Strategic Customer Management
- Entrepreneurial Marketing
- Proposal and Bid Management
- Effective Marketing Management
- Global Business Development
- Experiential Learning Opportunity
Research Areas & Fields of Study involved in the position
Position Start Date
Sep 2026