Digital Marketing and Advertising

This MSc ofDigital Marketing and Advertisingby University of Hull combines two areas of digital marketing and advertising together and provides an authentic learning experience. This will enable you to become a trailblazer in the creative marketing and advertising world.

Through a hands-on approach, you’ll delve into the world of digital marketing strategy, social media marketing and analysis, learning all about CX (customer experience) online. Learn all about influencer marketing and the ever-evolving landscape of online advertising, helping you develop valuable skills for today’s business environment.

Through this Digital Marketing and Advertising offered by University of Hull , you’ll also develop an understanding of key marketing aspects such as strategic marketing, consumer behaviour and engagement, advertising campaigns and media management, and ethics.

You’ll be studying in the Business School which has the largest lecture theatre on campus, as well as giving you direct access to dedicated computer suites.

Our double international accreditations from the Association of MBAs (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB) also mean you’ll be learning in a Business School that’s part of an exclusive club – only around 5% of the world’s 13,000 plus business programs hold both AMBA and AACSB accreditations.

Future prospects

• Graduating with an MSc in Digital Marketing and Advertising will help prepare you for an exciting career in a variety of digital-led roles. Roles like digital marketing management and strategists, social media marketing, advertising and digital channel management, SEO and content marketing management and many more.

• You’ll also be equipped to develop and implement marketing strategies for all kinds of businesses and organisations.

• We also offer career support from the Student and Graduate Centre for Professional Success which connects students with businesses. The centre offers support such as mentoring and CV workshops.

Courses include:

• Buyer Behaviour and Ethics

• Digital Marketing Strategy

• Marketing Management for Business

• Advertising Management

• Customer Experience (CX) Strategies and Techniques

• Social Media Marketing Management