Artificial Intelligence for Business

Step into the future of business with the Artificial Intelligence for Business program from University of Hull .You’ll gain a rare combination of cutting-edge technical skills and strategic business insight, learning how to apply AI across marketing, sales, finance, operations and customer analytics.

Delivered through the state-of-the-art Centre of Excellence for AI, Data Science and Modelling (DAIM), you’ll master programming, machine learning, big data, predictive analytics, recommendation engines, customer segmentation and time series analysis. You’ll also explore the ethical, legal and sustainability challenges of AI in business, preparing you to make responsible, informed decisions that shape the future.

Career Prospects

• AI is transforming every sector, and businesses need graduates who can bridge the gap between technical AI development and strategic decision-making. That’s where this degree comes in.

• You’ll learn to apply AI and data science to real-world business challenges — from fraud detection in finance and recommendation systems in retail, to revolutionising marketing and sales through smarter customer engagement and forecasting, optimising supply chains in manufacturing, and supporting data-driven policymaking in the public sector.

• Graduates will be prepared for careers as AI consultants, data scientists, product managers, business intelligence analysts, customer insight specialists and more.

Courses include:

• Programming for AI and Data Science

• Understanding Artificial Intelligence

• AI for Marketing and Sales

• Big Data for Business

• Research and Application in Artificial Intelligence and Data Science