Media and Advertising

The MA Media and Advertising offered at the University of Leicester will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies.The course covers a range of topics, including:

• the role of advertising in media and consumer societies (history, industry and issues)

• the ubiquity of promotional culture (political advertising, public service advertising, branding, anti-consumer movements, etc.)

• the importance of researching advertising messages and campaigns using a variety of methods

• the position of advertising in the marketing toolkit available to companies

• the necessity to understand consumers' behaviour

Key facts

• Our Masters degree will demonstrate to potential employers that you have an in-depth knowledge of advertising, its working mechanisms and its global industry, which can help you to stand out in the job market. Our program has a strong emphasis on international content and research methods, which will have a practical application in the professional world.

Courses included:

• Advanced Topics in Advertising

• Advertising and Promotion in the Digital Age

• Advertising Strategy and Creativity

• Advertising and Media

• Media Research Methods