Digital Marketing and Analytics
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UK
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University of Liverpool
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On Campus (Full Time)
1 year
Jul 2026
On Campus (Full Time) Position Details (Master's)
Advancements in digital technologies and data analytics are continuously changing the marketing scene. The University of Liverpool offers a degree inDigital Marketing and Analytics.
This Digital Marketing and Analytics program at the University of Liverpool will equip you with theoretical and practical knowledge of digital marketing and analytics. It provides a solid understanding of digital marketing concepts, trends, and methodologies. You will appreciate the importance of marketing analytics and their role in creating business opportunities. You will also gain practical problem-solving skills through an in-depth study of real-life case studies.
Key facts
- In addition to field-specific knowledge, you will receive rigorous training in research methods, data analysis techniques, critical thinking, and the use of analytics toolkits. You will have the opportunity to culminate this learning in your final Dissertation at the end of the program which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes.
Courses include:
- Consumer Behaviour
- Digital Marketing
- Marketing Management
- Services Marketing
Research Areas & Fields of Study involved in the position
Position Start Date
Sep 2026