Marketing

This Marketing MSc program from the University of Londonwill help you gain an in-depth background in strategic and tactical areas of marketing, and develop critical thinking skills and the ability to identify and understand opportunities and risks associated with marketing decisions.

Through the Marketing MSc program from the University of London you'll learn how your marketing decisions will affect financial, social and broader environmental outcomes, and become a better marketing leader.

Key facts:

• Academic direction is provided by Birkbeck, University of London, one of the world’s top research universities. Birkbeck academics are research-active across a range of disciplines and regularly contribute to public debate and publish in leading academic journals.

• The degree is accredited by the Chartered Institute of Marketing, which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

• As a graduate you can pursue careers in advertising, media, digital marketing, event marketing, public relations, product, brand and marketing management, market research, consulting and management.

Career opportunities:

• Graduates can pursue careers in advertising, media, digital marketing, event marketing, public relations, product, brand and marketing management, market research, consulting and management.

• This degree can be useful in a variety of marketing roles within local and national government, in for-profit and not-for-profit organisations, and in large, SMEs, start-ups and family businesses.

• Possible professions include Head of Marketing, Head of Digital, Brand Manager, Campaign Manager, Digital marketing manager, Social Media Manager, Market Insight Manager, Strategic Marketing Manager and Media and Communications Manager.

This degree is accredited by the Chartered Institute of Marketing (CIM).

Modules include:

• Strategic marketing management

• Consumer and buyer behaviour

• Digital and social media marketing

• Marketing research and analytics

• Brand management

• Corporate responsibility and sustainability