Digital Marketing

Exploring marketing. Developing your social media skills. Analysing and interpret the world around you using industry data. Imagine doing all that in the epicentre of UK business: London. Now you can, on our Digital Marketing Master's course from the University of Portsmouth.

At our brand-new Waltham Forest campus, you'll train in all aspects of business and marketing, regardless of your background or experience. Use our flexible, technology-enhanced learning spaces to discover marketing concepts and theories, and choose specific marketing topics to specialise in. You’ll also explore other topics shaping the digital sphere, including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.

Through case studies, simulations, and business projects, you can apply your knowledge to real-world situations and industry problems. You'll use the same professional data sources top marketing agencies and organisations use, such as Mintel, Statista, MarketLine, Euromonitor's Passport, and WARC (World Advertising Research Centre).

With many opportunities to put your knowledge, theory, and skills to industry practice, you'll graduate from this Digital Marketing Master'scourse from the University of Portsmouth with a powerful boost to your marketing career, in whatever area you choose.

Key facts

• Take part in live client projects with local businessesto apply your knowledge to the real-world challenges industries face
• Hear from industry practitioners via guest lecturersto gain insight into current industry practice and issues
• Network with industry professionals and meet business leadersthrough regular presentations and local business community networking events
• Get exclusive accessto valuable business management databases and information sources

Careers and opportunities

With digital technologies transforming how we communicate, almost every industry is investing in digital marketing. According to a January 2022 survey by Statista, digital marketing spending in for-profit companies is expected to increase by 29% by early 2023. This increased investment increases the demand for digital marketing in the workplace and creates more opportunities for digital marketers to work across different sectors.

Digital marketers must adapt to an ever-changing world with ever-changing consumer needs, so need theinitiative to find fresh, unconventional solutions to tomorrow’s industry challenges.

Graduates of our Portsmouth campus course have worked in areas such as:

• Digital marketing

• Social media

• E-commerce

• Mobile advertising

Modules include:

• Contemporary Issues in Marketing

• Consumer Insights and Analytics

• Social Media Marketing

• Digital Marketing Strategy

• User Experience